Under its Turnaround 2.0 programme, Tata Motors will work to improve its sales capabilities -- "as the product itself is not enough" -- use experiential marketing to excite the market and cut costs to make its offerings more competitive.
Parties expected to splurge a fourth of advertising budget on social media.
This growth seen by the consumer goods was led mainly by the durables market, which rose 17.6%, the highest in 11 months
After the Google investment, the company's monthly transactions have spiralled up from 65,000 to nearly one million in just a year. According to reports, the start-up is in fresh talks to raise about $6 million from investors, including Google, says Samreen Ahmad.
The investor has now put together a fund of $3.75 billion to back private companies.
This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.
Yulu founder Amit Gupta believes bicycle sharing is the next big thing.
PepsiCo has tie-ups with KFC, Pizza Hut, Domino's, Burger King, and Subway in India, while Coca-Cola has a partnership with McDonald's only
The total wealth of top 100 real estate barons accounted for Rs 2.37 trillion ($32.7 billion) in 2018, up 27 per cent against 2017's cumulative wealth of Rs 1.87 trillion ($28.6 billion).
With humorous memes, videos and short stories, Brand Mother Dairy has been steadily inserting itself into almost every trending conversation on social media, writes Viveat Susan Pinto.
In this era of online commerce and virtual shopping, Raymond Ltd, one of India's oldest textile manufacturers and retailers, has tailor-made an offline strategy to maintain a strong foothold in the tier III and IV towns. Samreen Ahmad reports.
'Hardly any aqua centres exist in India though they are popular abroad.' 'Water is known for its buoyancy which reduces pressure on joints. So, you can exercise effectively underwater, provided you have the right experts guiding you,' Harsh Mariwala tells Viveat Susan Pinto.
Swiggy had in June entered the elite Unicorn club after raising $210 million from a group of investors
There are 230 million vehicles on the road, and counting. Bulk of these are under seven years old and once they get older, the industry estimates the requirement for spare parts and aftersales service to shoot up sharply.
'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'
Xiaomi now a lifestyle player, quietly launching a slew of non-smartphone products like Mi branded luggage, backpacks, apparel, U-shaped pillows, pens, home security cameras and air purifiers.
Its newly-built Jigani kitchen in Bengaluru is piloting the use of technologies such as data analytics, blockchain and Internet of Things to speed up the huge volume of its operations while ensuring strict quality control, reports Samreen Ahmad.
Britannia, which is celebrating its centenary year in 2018, will first look at expanding its dairy and bakery businesses, before turning its attention towards new food categories. The attempt is to become a total foods company, as it eyes a well-rounded presence in the market.
Almost 40 per cent of a durable company's sales are achieved during the festival season
SPN had been seeking a higher share of revenue, which Tata Sky blamed for the breakdown in talks.
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